Over the last year, we at Masons have been developing our waste management strategy with the Environmental Innovation Centre (EIC). The aim was to use the waste hierarchy to make better, more sustainable choices for our resources.
Masons Waste and Carbon Savings in 2025
We were already recycling about 2.2 tonnes of soft plastics each year back into Masons' DryFix DPC product using a local recycler. This reduces our use of virgin plastics and gives a carbon saving of about 5.5 tonnes each year by avoiding raw materials (made from fossil fuels) and landfill disposal of plastic waste. Our warehouse also takes polyethylene (PE) foam packaging waste from our neighbour, and reuses it as packaging for our own products. This saves them from sending about 360 kg of material to landfills each year, and avoids about 1.3 tonnes of CO2e by reusing the PE foam instead of throwing it away.
Through improved waste management and sorting on site, we have reduced our general waste landfilling costs by about 58%. This year, we have also diverted nearly one tonne of timber crates from landfill through community reuse, and thus avoided about 0.9 tonnes of CO2e as timber in landfill will decompose to form greenhouse gases, methane and CO2. Better to keep it out of the landfill and support our local community.
Timber slat packaging waste (used to protect incoming products) will soon be recovered for use as biofuel rather than landfilling, replacing coal as a fuel source. This results in about 4.6 tonnes of carbon saved each year.
This is just the start of our sustainability journey. At Masons, we are always looking to improve how we use resources and our overall environmental impact.
In the past year, Masons have diverted over 3.5 tonnes of soft plastics, foam and timber waste from landfill through recycling and reuse. By reducing the use of virgin materials (and keeping waste out of landfill), we've prevented an estimated 7.78 tonnes of carbon emissions — the same as around 39 return car trips from Auckland to Wellington in a Suzuki Swift!